Unprecedented conversation on cancer film

People are talking about the cancer film, “Emperor of Maladies,” produced by Ken Burns for the Public Broadcasting System, PBS. The three part series began Monday and ends tonight. What won’t end right away, however, is the talking about the film – especially the social media “talking” that marketing consultant Audun Utengen called “unprecedented.” Will … Continue reading Unprecedented conversation on cancer film

Small words = big ideas

Explaining science is a tricky business. You have to use the right words to be accurate, and you have to assume that your audience may never have heard those words. Recently, I was invited by the nonprofit Science on Tap to talk about simplifying language for an audience at the Pub at Third Place in … Continue reading Small words = big ideas