Lessons from #CancerFilm on “second screen”

For three nights this Spring, an unusual set of fireworks exploded across the social media landscape with implications for public discussions of health, particularly for health care professionals whose work includes crafting messages for patients. An estimated 746 doctors joined in a twitter chat with the hashtag #cancerfilm in an extended conversation with more than … Continue reading Lessons from #CancerFilm on “second screen”

Unprecedented conversation on cancer film

People are talking about the cancer film, “Emperor of Maladies,” produced by Ken Burns for the Public Broadcasting System, PBS. The three part series began Monday and ends tonight. What won’t end right away, however, is the talking about the film – especially the social media “talking” that marketing consultant Audun Utengen called “unprecedented.” Will … Continue reading Unprecedented conversation on cancer film

Tiny invisible bosses

“We are bulky ornaments on life’s skin, riding the surface, only dimly aware of the microscopic multitudes that make up the rest of the body,” From the book, The Forest Unseen, by David Haskell. Sometimes the scale of things makes all the difference. My microbes are invisible to my eyes, but increasingly important to how … Continue reading Tiny invisible bosses